How to Get New Dental Patients
Here’s the scenario: You are just starting a dental practice and have absolutely no idea why you aren’t getting new patients or you are an established dentist looking for a new dental marketing strategy. Here are a few dental marketing ideas from our friends at DoctorHero.com.
Get New Dental Patients With an Internet Presence
The first step in trying to get more new dental patients is ensuring that your practice has a prominent Internet presence. The easiest way to establish a strong presence online is by getting your dental office listed in a prominent dentist directory like Findmydentist.com (more on dentist directories later). But a dentist directory isn’t enough – although it is a great start. What your practice needs is a home on the Internet – a dental website optimized with patient conversions in mind.
The next step is to bring on an expert Internet dental marketing consultant to handle your website’s search engine optimization. Search engine optimization (SEO) is really just a fancy way of explaining the process of getting more patients to your website. It’s important not to overlook this step as many dentists are of the idea that just because you have a website that patients will somehow find your website. That couldn’t be farther from the truth as patients very rarely click on the second page of search results when searching for a dentist. And with there being so much competition for being on page one, it’s more important than ever to hire a professional who can bring your website the visibility it needs to bring in new patients.
One of the easiest ways to get instant online visibility is to join online business directories. A listing in our dentist directory acts like a website in itself with a practice description, contact information including website, address, and a contact form, Google map, and most important of all, patient reviews.
Direct mail may be old school, but it still works. However, it is a rather expensive patient acquisition strategy as some dentists are spending well over $500 per new patient. But if you are just starting a new practice or have implemented all other dental marketing strategies and are hungry for more patients, then dental mailers are recommended. Learn more about dental mailers here.
Patient Referral Program
Another great way to bring new patients in to your dental practice is by starting a patient referral program. A very simple thing you can do is put together special offers that you give to your patients so that they may pass them along to their family and friends. The offer should be more compelling than a typical dental mailer so that the prospective patient has enough incentive to come to your office.
What’s important to take away from here is that there is no one solution to get new dental patients into your practice. Building a successful practice involves a number of variables, including patience, internet visibility, great customer service, referrals, mailers, and a host of other dental marketing solutions available. But truly, of all of the dental marketing solutions we have analyzed, nothing compares to the ROI that Internet marketing can offer.
If you aren’t listed in our dentist directory, then sign up here to get more online visibility. And if you are looking for search engine optimization services so you can get to page one of Google and other leading search engines, then we can help with that too.